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Search engine optimization

 Search engine optimization is the technique of optimizing your content so that it is more likely for a search engine to show it as a top result for searches of a certain keyword. SEO or search engine optimization is the method of improving the quality and quantity of searches from search engines. It is a natural or organic process of increasing traffic i.e. it is unpaid.

 SEO considers how search engines works. It informs what people search for and which keywords are generally typed into search engines. In this way a business can comprehend which search engines are preferred by their targeted audience. It includes  image search, video search, academic search, news search etc.

Let’s break it down into simple and easy to understand form with an example. If you have an article which describes graphic designing most probably a search engine will display this article when some one searches( types the keywords) graphic designing.

How to perform search engine optimization?

In order to perform search engine optimization-

  • Create a List of Keywords.
  • Make Your Content Look attractive
  • Attach  links to Your Page.
  • Update your content regularly.
  • Be unique.

Benefits of SEO

Search engine optimization is performed because a website will receive more audience from a search engine when it ranks higher on the search results. These visitors are the potential customers.


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